hello
I’m Mariaan, a graphic designer specialising in art direction.
From Idea to Impact
I believe that great design
isn’t just beautiful; it needs to be
functional, relevant and memorable.
Understand & Explore
Every project begins with a deep dive into your world. I listen carefully to your needs, values and aspirations. Then I immerse myself in research, trend analysis and creative exploration to define a strong, relevant direction.
Design & Develop
This is where the magic happens. As an art director, I bring concepts to life. I develop strong visual identities, intuitive interfaces and impactful communication materials, always keeping the essential balance between aesthetics and functionality in mind.
Refine & Deliver
Perfection lives in the details. I work with meticulous precision to refine every element, from typeface selection to colour palette and composition. My goal is to ensure the final result is flawless and ready to leave a lasting impression.
What I Do
My expertise centres on art direction, allowing me to oversee and guide the entire creative process. I’m here to bring clear, cohesive direction to your project, from initial concept to final delivery.
Visual Identity & Branding
Logo creation, comprehensive brand guideline development, and brand positioning to build a strong, recognisable presence.
Editorial Design
Layout design for magazines, books, reports and other publications, combining optimal readability with refined aesthetics.
Campaign Art Direction
Defining the overall visual aesthetic for advertising campaigns, online or offline, ensuring maximum consistency and impact.